Artemide

Milan / Italy

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Design, innovation and Made in Italy. These are the principles on which the identity of Artemide is founded. Artemide has revolutionized the way light is designed. Its lamps are there in the first place to meet the individuals’ needs, to take him or her by hand along the daily activities and improve their quality of life. “The Human Light” is the philosophy that has established Artemide among the world leaders in the domain of lighting design, both in the residential and professional sectors. The light put to the service of man and their needs is the concept at the base of the project patented in the ‘90s, Metamorphosis, a system combining lights and colors that change throughout the day and in accordance with the person’s mood. Next to this merely functional aspect, there is a fine, sophisticate and timeless design and extraordinary technical performances. With its indoor lighting collections – but without forgetting the world of outdoor lighting – Artemide has written, and it still does, the history of international design.

Artemide and the design icons

Artemide was born in 1960 with Ernesto Gismondi, an aeronautical engineer passionate with design, and the architect Sergio Mazza, who signed his first lamp, Alfa, for the company. Some of the products that early became world icons for quality and excellence saw the light already in the first decade of its operations. Eclisse, drown in 1967 by Vico Magistretti and acknowledged the Compasso d’Oro award, is the symbol of the international success of this company. In the ‘80s, Artemide landed in the US, at same time initiating a collaboration with Michele De Lucchi and Giancarlo Fassina. They launched the famous and innovative Tolomeo, that received the Compasso d’Oro award in 1989, one of the company’s bestsellers that today decorates many houses and offices worldwide. The ascent of Artemide did not stopped, but rather progressed over the years. The brand was honored with the exclusive Compasso d’Oro prize for its career in 1955 and with the European Design Prize in 1997; in 2002 the Herzog & De Meuron’s Pipe lamp won the Compasso d’Oro prize; on their hand, the Pirce lamps are only two among the many others that were awarded the Red Dot Design Award in the years to come.

Lighting, technology and sustainability

There are four pillars to Artemide’s success; the use of innovative luminary sources; the use of environmentally friendly materials; quality control; the pursuit of the wellbeing of man. This is the reason why the Gismondi Innovation Center with its four areas (optics, materials, luminary sources and electronic projects) follows and develops its products in each phase, from the initial project design to its implementation, in full compliance with the international standards. This goes hand in hand with an intense and constant work of research aimed at keeping up with the latest technological innovations. Not least the LED technology, greatly mastered today by Artemide, both with regards to the indoor and the outdoor design. Moreover, all products from Artemide grant minimal energy consumption and wastes production. As a matter of fact, the company has adopted an environmentally-conscious policy for wastes disposal which includes the recycling of some components and the safeguard of non-renewable energy resources, through the optimization of the production process.

Artemide lamps in the world

The Artemide Group based in Pregnana Milanese is also present worldwide through 24 subsidiaries and distributes its products across 83 countries. It can also praise a network of 60 single brand showrooms in the most outstanding world cities and 5 production sites in Italy, France, Hungary and the US, together with 2 glassmakers and 2 R&Ds centers in Italy and France. All this for a total of almost 700 employees overall.Artemide lamps are exhibited in the most important museums and in the most notorious design collections in the world; the MoMA in New York; the Victoria and Albert Museum in London; the National Museum of Science and Technology in Milan; the National Gallery of Modern Art in Rome; the Georges Pompidou Center in Paris and many others. Artemide has made of communication one of its strength points. To promote its image it has collaborated with outstanding communication agencies such as Aldo Ballo, Elliot Erwitt, Oliviero Toscani and many more. The advertising campaign of 1999 was acknowledged the Bronze Lion at the Cannes International Advertising Festival.

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