Products today are only sensible and successful when they convey a message and generate feelings. In order to do this, one has to approach the current limits and then go beyond them. What we need are products which are user-oriented while remaining focused on the essentials. Such products “function” without instructions, unmistakably demonstrating their advantages to consumers. Through this combination of functionality, emotionality, and the highest quality, the product becomes a visible, experience-able event.
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