BITTER 34185 By Effepi
Recessed shower mixer with diverter
BITTER 34185 is a concealed shower single lever mixer.
Objects sometimes arise out of an expected source of inspiration. And in fact the shape of the Bitter is inspired by the futurism aesthetic, paying tribute to the Italian avant-garde movement in the arts with contemporary functions and technologies.
The theme inspiring it takes shape in the pared-down volumes, updated to suit their functions, of which Bitter is composed: a conical body with an accented lever that extends out toward the user as in a futurism painting, suggesting dynamism and speed.
Drawing our inspiration from the iconography of great masters of the day, such as Depero, Crali, Boccioni and Balla, we represent Bitter in a series of images employing graphics from the age of the futurism: fluid, dynamic letters in pictorial representations of the product which use a series of visual references to build an ironic link between past and present.
