POINT is a Spanish company specialized in the production of
outdoor furniture and now has four generations that have been carrying on its history for almost 100 years. In every thread, in every knot, in every curve of every design we can glimpse, like a window into the past, the evolution of outdoor furniture design. A hundred years of history creating a global brand that is present in over 70 countries. POINT’s century-long history is the product of passion for design, an innovative and international vision, and the tireless quest for excellence in the quality of our products. In his workshop, founded in Gata de Gorgos (Alicante) in 1920, José Pons Pedro started an exciting project where he put to use his passion and the knowledge of wicker weaving he’d learned in Argentina. This artisan work with an international outlook slowly became a philosophy of life from early in POINT’s history. POINT has always stood out for its emphasis on design as a badge of identity and the driving force behind the brand’s growth. The second generation brought the company the technical expertise of master craftsmen in the hand weaving of rattan.
The history and vision of Point
In the ‘50s, the vision of Juan Bautista Pons, son of the founder, led the company to undertake a strategic international expansion. In addition to exporting its products, it also set up its own production plant in the United States to be closer to the market. The ‘70s were distinguished by the creativity of the designer and artist Gabriel Pons, who refined and modernized the production of rattan furniture and grew to be a leading force in Valencian design over the decade. Aesthetic and functional design enabled POINT to consolidate its position in the international markets where its products had already penetrated. Design brought a qualitative leap forward in its products. A more open and innovative approach was taken towards Design brought a qualitative leap forward in its products. A more open and innovative approach was taken toward colour and upholstery, and the incorporation of new materials. The ‘80s marked a new chapter in the company’s story. Restrictions placed by Southeast Asian countries on the exportation of raw materials, specifically, rattan, to enhance finished goods forced the company to reinvent its production processes. Manufacturing was switched to Vietnam, a market that allowed the company to make serious inroads into Asia under the global, forward-looking vision of the fourth generation of the Pons family.
Design and internationalization have also been the hallmark of recent years, with close to 1,000 projects in some 70 countries and branches in Europe, the United States, Asia, and the Middle East. color and upholstery, and the incorporation of new materials.
Innovative Design of Point
POINT has managed to create collaborative links with an extensive list of designers, who have contributed their talent and ideas to the company’s catalog. Pepe Arcos, Lluís Vidal, Alfonso Gallego,
Gabriel Teixidó, Juan Santos, Joaquín Homs, Ximo Roca and José Manuel Ferrero from Studi(H)ac, Esther Campos,
Francesc Rifé and
Vicent Martínez are just some of the names on a long list of designers who, side by side with the large family that is POINT, have defined the past, present and future of this pioneering and committed brand. The company has created a history of innovation thanks to the trust it has put in external designers, their extensive knowledge of raw materials and their possibilities and ability to evolve, as well as the creation of new materials that can offer new solutions and withstand the passing of time and adverse weather conditions. POINT offers products that respond to new needs, trends, fashions and uses in a world where enjoying the outdoors is something that always brings us well-being and happiness.
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