Ideal Standard

Milan / Italy

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We believe that people should have their ideal bathroom, whatever that means to them, as standard. We've been creating quality bathrooms for over a 100 years. It's what we do. From basins to baths, toilets to taps. When it comes to designing, manufacturing and configuring bathrooms we know a thing or two. We understand that the bathroom is more important than ever – an untapped space. A place to sit with a glass of wine, to relax, play, transform, refresh and rejuvenate. A room that can evolve from a functional to a living space. We know that people are excited about the possibilities for their bathrooms but they need help to create their best bathroom solution – or in other words their 'real ideal' bathrooms are challenging spaces: what excites us is helping people to translate their visions into reality. Because beauty is in the eye of the beholder, people want personalised solutions. They have an individual view of how their bathroom should work, look and feel, rather than accepting a 'one size fits all' solution. We refer to this as the desire for 'people shaped spaces'. We believe everyone deserves a bathroom that is functional, accessible but also beautiful. Our purpose is to help people create their 'real ideal' bathroom, what ever that means to them in terms of their space, style, budget or needs. ... More ... less



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