Ideal Standard

Zaventem / Belgium

Ideal Standard is a company that produces bathroom solutions for residential, commercial and sanitary environments. Founded in 1901 and headquartered in Belgium, the company has a commercial presence in several countries around the world, and has several production plants, as well as laboratories dedicated to the study of technological innovations and a specific center for design. Bathroom products offered by the brand include ceramics, faucets, showers, furniture and accessories. The company also offers a range of inter-category solutions through its unique Singular™, a simple and flexible process designed to work alongside the customer at the bathroom design stage. Singular™ provides access to endless inspirational bathroom solutions through a single supplier and one dedicated point of contact.

Ideal Standard, design and innovation in the bathroom environment

For more than 100 years, Ideal Standard products have combined design and cutting-edge technology, taking performance and aesthetics in the bathroom environment to new heights, including with the collaboration of universities and professionals. One example is Intellimix®, the mixer that won the Red Dot Design Award 2021, which redefines the simple act of washing hands: thanks to a timed touch-free dispensing of water and soap in the same device, Intellimix® ensures better hand hygiene and also reduces consumption. Even in the study of new materials, Ideal Standard shows that it always strives for innovation: for example, Diamatec® is an exclusive blend that takes ceramics to a higher level, and allows for sanitary ware with very thin edges, but at the same time robust and safe.
Design has always been in Ideal Standard's DNA, as evidenced by collaborations with some of the world's greatest designers, including Gio Ponti, Achille Castiglioni, Paolo Tilche and, more recently, with the renowned Italian design studio Palomba Serafini Associati. These collaborations have led to the creation of uniquely designed products that combine aesthetics and functionality. Among the products designed by the Palomba Serafini studio we find the collection, characterized by geometric shapes that combine with delicate curves, for a contemporary bathroom environment that is pleasant to live in. The Tipo-Z washbasin, from the Atelier collection, also by Ludovica+Roberto Palomba studio, is an iconic, timeless object, a freestanding washbasin made from a single block, with integrated column and basin.

Together for a better future: Ideal Standard for the environment and social issues

Ideal Standard has always had the ambition to improve the quality of life of the people who choose its products. To achieve this goal, the company draws on the experience and expertise gained in more than one hundred years of work and makes its determination and commitment available to teams and local communities in various areas. Ideal Standard's focus on creating a safe working environment with equal opportunities for all is constant, as is its awareness of its responsibility to suppliers and customers. The company is always looking for sustainable and win-win relationships in the long run. Ideal Standard also actively engages in ESG (environmental, social, and governance) and has developed a document that defines a set of actions regarding gender and racial equality, ethical behavior in management systems, and sustainable sourcing of raw materials, among others. In this context, Ideal Standard has recognized the importance of teamwork to achieve a better future. The company believes that only through a collective effort can real change be achieved. ... More ... less

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