Howe

Odense / Denmark

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We believe in the sense of movement at HOWE; the idea that what we do is not only moving the levels of craftsmanship or the confinements within design but also the people who use it every day. This is why all chairs and tables from HOWE offer impeccable functionality. You can fold them. You can stack them. You can roll them any way that you want, optimising the spaces in which we work, think, study and communicate. Just as you can feel comfort in them; the look, the originality, the way form follows function to the very last detail. Time and time again. We are HOWE and we believe in Moving Design. Since 1928.

A long successful journey

HOWE Furniture was founded in 1928 in Trumbull, Connecticut, by Harold Howe. HOWE started out making card tables, snack tables, bedside tables, folding cribs, wooden hat racks, sewing tables and just about any furniture that folded. One early HOWE slogan was: "IF IT FOLDS, ASK HOWE”. During the 20th century the HOWE brand became the leading brand of multi-usage and space-saving tables in North America. The slogan was TABLES = HOWE. HOWE’s European organisation started in the late 1960’s on a license agreement. Later, in 1989, HOWE acquired the European licensee and its production facilities and operations in Denmark. HOWE Europe a/s became a reality. It manufactured chairs and tables. During the 1990’s and early 2000’s HOWE in Europe and HOWE in the US developed into two independent brands, following different concepts and go-to-market strategies. The European organisation expanded due to its A&D focused strategy and strong product development. In 2011 we implemented ONE WORLD – ONE HOWE, meaning that the European HOWE overtook all the North American HOWE activities and began rolling out the European strategy and HOWE collection in North America. Today all international HOWE activities are managed from Denmark, with strong international sales and an extensive supply network. HOWE a/s has subsidiaries in USA, UK, France and Poland. HOWE is owned by CF Group. ... More ... less

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