Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items.
Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of ART.
Gufram's unmistakable furniture items like the lips shaped couch Bocca, the chaise lounge Pratone and the hall tree Cactus, also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.
After its acquisition in 2012 by the entrepreneur Sandra Vezza, headquarters were moved to Barolo, in the Langhe region, a Unesco world heritage area, as well as a place of excellence for international food and wine. Thanks to Charley Vezza's artistic direction, Gufram has achieved an ambitious recovery through a new commercial and communication strategy which culminated in 2016 with the company's 50th anniversary celebrations.
Thanks to special collaborations, its most recent products and the recent international exhibits, Gufram has recovered its precious cultural legacy, given new blood to its unconventional spirit and enlisted new followers and collectors from all over the five continents.
Today Gufram has once again become an important and influential nonconformist voice; with its unconventional approach it gives birth to new style icons also outside the world of Interior Design, thus contaminating all design fields from fashion to automotive to everything related to contemporary aesthetics.
The secret for a unique production
The challenge to produce innovative and out-of-the ordinary forms has allowed the company to refine unique its production techniques. Besides the mastery in the treatment of flexible polyurethane, Gufram has developed and patented a special finish: GUFLAC - the true essence of the company's artisanal spirit. This special flexible coating makes surfaces more uniform, cohesive and elastic, through an accurate and meticulous manufacturing work, with which it is possible to realize soft and sleek forms that otherwise would be impossible to cover.
After the preparation of the polyurethane surfaces with precision tools and a first saturation phase, up to 12 Guflac layers are applied. Any small difference in the products is a guarantee of uniqueness of every single handcrafted item. Depending on the finishing method used, Guflac's application may make the product suitable for outside use.
Therefore, when it is not decor lined with cloth, or parts that are realized with the use of different materials, Gufram's icons – it does not matter which collection they are a part of – are realized by sculpting flexible polyurethane foam, which is then finished by hand and hand decorated with the help of Guflac®. Examples of this mastery are the grotesque gravestone-shaped stools The End of the Toiletpaper collection and the Torneraj Functional Pop seat; among the Sculptural icons are also the legendary Cactus in all it editions, the incredible Pratone, as well as the more recent Broken Mirror, visualized by Snarkitecture.
There are three collections in Gufram's catalogue: Iconical Collection, Functional Collection, TOILETPAPER x Gufram, MOSCHINO Kisses GUFRAM.
Gufram in the museums
Gufram's icons have been exhibited and form part of the permanent collections of the world's most important art, design and applied art museums, among which:MOMA - Museum of Modern Art, New York, Triennale di Milano, Milano, MET - The Metropolitan of Art, New York (USA), Centre George Pompidou, Paris Fondation Beyeler, Basel Vitra Design Museum, Weil am Rhein Barbican Center, London, Pinakothek der Moderne, Design Museum, Munchen, MAAS - Museum of Applied Arts and Sciences, Sydney, NAMOC - The National Art Museum of China, Beijing, Museum of Contemporary Art, Chicago, MBAM - Musée des beaux-arts de Montrèal, Montréal, MAK - Museum für Angewandte Kunst, Wien, Centre National des Art Plastiques, Paris, Museum für Angewandte Kunst, Frankfurt, COOPER HEWITT, Smithsonian Design Museum, New York, Museum für Angewandte Kunst, Köln, Musée des Art Decoratifs, Paris, Museum für Kunst und Gewerbe, Hamburg, Adam Museum, Bruxelles, Denver Art Museum, Denver, MUDE - Museu do Design e da Moda, Lisboa, Deste Foundation, Athens, Moderna Museet, Stockholm, Lousiana Museum, Humeblaek.
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