is a multinational household appliance company with a global reach. Renowned for its vacuum cleaners
, fans and heaters
, the British brand also produces electric towel
and hair dryers, purifiers
, humidifiers, LED lamps and lighting systems
for the home, office and retail. The company has its official headquarters in Singapore and exports its collections worldwide to over 65 countries. Founded in 1991, the brand now has more than 12,000 employees distributed throughout the world, including 1,000 engineers engaged in the design and development of new technical, functional and aesthetic solutions. Dyson's prominence in the sector can be attributed to the company's marked propensity for technological innovation, demonstrated by the countless new technologies introduced over the years, especially in the fields of vacuum cleaners and fans.
Dyson's research activity extends to a variety of areas including artificial intelligence, machine learning, hardware, software, robotics, fluid dynamics, vision systems and acoustic systems. Dyson's flagship Research and Development Campus in Malmesbury, England occupies 56 acres and houses almost 130 laboratories, where approximately 200 technological projects are developed. The Dyson mission is to apply software, hardware and artificial intelligence to space management in order to increase livability and comfort through technological innovation. To date, the brand owns roughly 7,500 patents.
Design and technology of Dyson products
The Dyson brand has enjoyed continuous and constant growth over almost thirty years of activity thanks to its strong commitment to innovation. The British company collaborates with more than 40 universities around the world to formulate original technologies for the renewal of its core vacuum cleaner sector and the development of its relatively new lighting
and climate control
sectors. The Dyson name is historically linked to the introduction of cyclonic technology to the domestic vacuum cleaner. In 2009, the company launched fans using the Air Multiplier technology
, which cools and purifies rooms without the use of blades; the Pure Cool collection
also includes models for tables and bedside stands.
Dyson's market in the lighting sector has grown for several years, especially the production of modern LED lamps
. Dyson lighting collections, distinguished by a modern and attractive style, can be used for interior residential, office and commercial spaces.
Minimalism, cutting-edge technology, reduced energy consumption and space-savings characterize the Dyson brand. In the bathroom sector, the company has developed and marketed AirBlade
, a device that integrates the faucet with a towel system in a single functional block designed to maximize space and increase domestic comfort.
Dyson vacuum cleaners and cyclonic technology
James Dyson founded the company of which he is still president and Chief Engineer. He is responsible for applying cyclonic technology - the basis for bagless machines - to domestic vacuum cleaners
. The British designer and inventor began working on the project in the late 1970s, developing over 5,000 prototypes for bagless vacuum cleaners. After a skeptical industry reaction, Dyson's new technology was first tested in 1983 by the Rotork company, which employed Dyson himself. A modified version of the first model was later proposed by the Japanese company Apex Ltd., which purchased the patent from its creator, who in turn used the proceeds from the sale to found Dyson Appliances Ltd. in 1991 (whose name changed to Dyson Ltd. in 2001). DA 001, the first Dyson branded dual-cyclone vacuum cleaner, was launched on the market in 1993. Starting in 2009, the company began to diversify with the production of household items like hand dryers, fans and heaters, the latter two characterized by the absence of blades for the ventilation of indoor spaces.