Busnelli is an Italian brand specializing in the design and production of
upholstered furniture, best known for its
iconic sofas. Founded by Franco Busnelli in 1953 in Meda, in the heart of the Brianza furniture district, from the outset it aimed to revolutionize the sector, anticipating technical and formal solutions and focusing on innovative materials. In 1959 the company launched the revolutionary
Relaxy sofa bed, equipped with mechanisms that allow as many as 40 positions to be set. Relying on effective and innovative marketing for the time, including the circulation of the magazine Kaleidoscope, published for 25 years, Busnelli established itself in the 1960s and 1970s as an avant-garde brand. In 1969 came the pop armchairs designed by
Gianni Pareschi, which propelled the company into the Olympus of design. Today the Busnelli catalog offers a careful selection of iconic pieces and exclusive proposals with a contemporary mood, signed by the best designers. Carefully chosen finishes and materials, craftsmanship and customization possibilities characterize the collections. Since 2021 Busnelli has been part of the Italian group WeDo Holding, which groups 8 other companies in the sector, working in synergy to expand and consolidate its presence in international markets.
Re-editions of Busnelli armchairs, timeless icons
The Busnelli catalog offers a selection of reissued
iconic pieces, revealing great attention to the historical legacy of its production. These are four armchairs, designed at the turn of the 1960s and 1970s by the late designer and architect Gianni Pareschi, whose common denominator is the desire to break with convention. The
Fiocco armchair, shown in the permanent collection of MoMA in New York, is somewhere between a piece of furniture and a work of art, with its sculptural form reminiscent of a rippled ribbon. The curved tubular metal frame is literally wrapped in an elastic fabric that supports and conforms to the body, ensuring maximum relaxation. Fiocco is available in three colors, black, white and red. Also made of bent tubular metal in an unconventional shape, the
Armadillo armchair features a truly distinctive seat consisting of a series of transverse pads that overlap one another and resemble the scales of the armadillo. The armchair is available in single-color, two-color or Kaleidoscope versions, in 30 different colors. The bent tubular motif gives Pareschi the opportunity to create another iconic piece, the
Baffo armchair. The structure is played out in a refined and complex relationship between the parts, with the 4 umbrella-handle-shaped ends, to which the seat fabric is attached, and with the unique x-shaped joint in the base. For the reissue, the brand focused on a sophisticated combination of the frame painted in Busnelli's exclusive shade color and the seats in houndstooth fabric or mud-colored leather. The fourth icon in the catalog is perhaps the most ironic, with its pop mood and shape reminiscent of an open book. In fact, it is called
Libro (Book), the armchair that makes a fine showing in the permanent collection of the MoMA in New York, and is now re-proposed with a velvet upholstery declined in red or turquoise.
The new sofas from the Busnelli catalogue
There is also space for contemporary suggestions, with the new collection of sofas, entrusted to a team of renowned designers.
Elena Salmistraro designed the
Grumetto modular sofa, characterized by organic shapes and curved lines, and by an original base that protrudes beyond the seat. Single elements, such as seat, backrest and armrests, define each seat as an independent island that can be combined into infinite compositions. A table covered in fabric can be inserted as desired into the functional joints provided along the sides of the base. Grumetto is available in armchair, two-seater sofa, corner sofa, chaise longue and pouf elements, and is equipped with oval and circular decorative cushions.
Fabio Novembre signs the
Regolo modular sofa, characterized by sculptural and essential squared shapes. A rigorous design oriented towards functionality, thanks to the container accessory that can be mounted on the sides of the seat, and towards modularity. The collection is in fact made up of different elements, from the single armchair to the two-seater sofa, up to the modular linear, corner, sundial and pouf modules. The
Gilmour modular sofa designed by
Matteo Nunziati has a characteristic base that acts as a support surface and which can be equipped with a storage element. The top can be covered in the same fabric or leather chosen for the sofa, but it can also be equipped with a tray made of open-pore black ash.
Marc Sadler signs two lines,
Buz and
Atob, available in two-seater, three-seater or two-seater XL sizes, chaise longue and armchair. The elements of the Buz collection are soft and rounded in lines, contrasted by the imposing volumes and squared shapes of the Atob line.
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